If you follow me, you surely know that much of my work revolves around retail marketing, commercial advertisements, and corporate PR. This area of focus can include shopping centers, airports, entertainment, individual businesses, and other retail and concession programs.
In Fall of 2021, I captured a set of images for Dulles Town Center, a local shopping mall to update their marketing package and highlight recent changes to their property and retailers, as well as capture some new perspectives of the mall.
As with any project with such a large scope and physical footprint, this project took weeks of planning, and multiple site visits to capture all the required locations. Between changing seasons and differing lighting requirements, weather and time-of-day becomes an increasingly important factor for exterior hero images and large, naturally lit interior spaces.
