Recently I shared some of the portraiture I shoot for professional clients and commercial marketing campaigns. But what about the other half of that equation? In addition to portraiture and various press events, I photograph a large volume of product and storefront photography for marketing purposes at both Dulles International and Reagan National airports.
Last week on my Facebook Page, I shared a Behind the Scenes photo of a product shoot featuring Spartina 449 handbags. These product photographs are quite similar to last year's Save Me, San Francisco Wine Company shoot, however this set is intended for use as dustwall graphics for upcoming stores during renovations periods, in addition to regularly ongoing marketing campaigns.
This sort of imagery continues inside many of the retailers; notably, Estée Lauder has an equally bright and modern storefront and display.
Both airports feature luxury brands. Most have opened in the past year, and my photos are used by both airports for their promotion.
I am not limited to retailers either - restaurants and eateries get just as much attention.
All new concessions and restaurants have ribbon cutting ceremonies; oftentimes the grand opening is a major event, including guest speakers and performances.
Not only are my photos used for promotional campaigns, but at major events, placards summarizing newly opened and soon to open retailers are on display featuring my photos.
An airport wouldn't be an airport without newsstands and book retailers, and I take photos of them as well!
It's just further demonstration of why I love photographing for DC's local airports - everyone who asks me about my airport photography simply assumes all I do is photograph aircraft, but upon explaining the body of work above, they always leave surprised and better informed - it's a side of every airport that few people ever think about, yet is so often taken for granted.