Blog

The official photo blog of J. David Buerk Photography.

2023 Commercial Marketing Photography Highlights

In 2023, a large portion of my photography remained on delivering businesses top-tier commercial marketing and advertising photography, meticulously tailored to meet their campaign objectives.  In this blog post, I am excited to showcase some of my recent projects, specifically highlighting the vibrant aviation concessions programs at Washington Dulles International Airport, Ronald Reagan Washington National Airport, and Orlando International Airport.

High-quality photography stands as a vital cornerstone in the realm of any marketing program.  Maintaining a comprehensive and stylistically cohesive catalogue of compelling marketing assets is indispensable for swiftly and effortlessly assembling impactful campaigns.  My program-wide marketing libraries are meticulously curated to include a diverse mix of storefront & interior images catering to directory needs, alongside detail shots capturing product & menu highlights for retailer features or seasonal promotions.  Additionally, my marketing portfolios encompass staged talent action photography ideal for print, web, and social advertising campaigns, as well as event coverage with rapid turnaround for press releases, and versatile stock images for general use.

With over a decade of experience creating compelling photography in the commercial aviation marketing / PR industry, my specialized skillset empowers me to consistently provide my clients with high-quality and compelling deliverables that resonate with target audiences.

DCA

#FlyWashington Magazine - Summer, 2023 Edition.

#FlyWashington Magazine - Autumn, 2023 Edition.

#FlyWashington Magazine - Autumn, 2023 Edition.

IAD

MCO

In May, 2023, I travelled to Orlando to capture a marketing package of concessions in MCO's new Terminal C.  The comprehensive photoset, captured on a single shooting day, featured local flavors and encompassed images ranging from baseline storefront & interiors, to menu highlights, and acting talent on-site.

More work from this project can be viewed here.

MCO: Concession Marketing Photography for Master ConcessionAir

This past May I partnered with Master ConcessionAir to capture a marketing package of their newest retail and restaurant locations at Orlando International Airport’s new Terminal C.

MCO’s new Terminal C is a vibrant hub serving airlines including JetBlue, Emirates, Aer Lingus, Lufthansa, British Airways, and Icelandair, among others.  The terminal’s dining options encapsulate the essence of Central Florida through its diverse culinary and retail offerings.  Terminal C caters to a wide range of tastes, highlighting local gems like Barnie’s Coffee & Tea Co., Wine Bar George, and Sunshine Diner by Chef Art Smith.  The terminal provides a taste of the region's distinctive flavors with brands like Cask & Larder, Olde Hearth Bread Co., and Orlando Brewing Bar & Bites.

For these locations, I captured a cohesive set of exterior and interior images, as well as menu photography, and stock advertising images with talent on-site.  The entire marketing package was captured in a single shooting day.

While on site, I also captured some headshots of personnel for profile and promotional use.

Ben's Chili Bowl's 65th Anniversary at Reagan National

August 22, 2023 marked a milestone for one of DC’s most loved institutions: Ben’s Chili Bowl.  Three days later, the Ali family joined everyone at Ronald Reagan National Airport to celebrate Ben's Chili Bowl's 65th anniversary.  After words by the airport and Ali family, the party started with the soulful beat of "The Real DC: Go-Go & Ben's" by DJ Mello T, and the rhythmic vibes of Sirius Company.  While passengers and airport employees alike jammed out to the concert with some half-smokes, the Ali family met fans for pictures in front of their airport location.

Ben’s Chili Bowl also used the occasion to announce their partnership with Giant Foods, where patrons can now buy the famous half-smokes and chili to enjoy at home, and their newest upcoming airport location at Washington Dulles International Airport.  The legacy of Ben's Chili Bowl at Ronald Reagan National Airport is not merely about gastronomic delights; it's a living testament to the blend of community, culture, and the indomitable spirit that continues to define the heart of our nation's capital.