2023 Commercial Marketing Photography Highlights

In 2023, a large portion of my photography remained on delivering businesses top-tier commercial marketing and advertising photography, meticulously tailored to meet their campaign objectives.  In this blog post, I am excited to showcase some of my recent projects, specifically highlighting the vibrant aviation concessions programs at Washington Dulles International Airport, Ronald Reagan Washington National Airport, and Orlando International Airport.

High-quality photography stands as a vital cornerstone in the realm of any marketing program.  Maintaining a comprehensive and stylistically cohesive catalogue of compelling marketing assets is indispensable for swiftly and effortlessly assembling impactful campaigns.  My program-wide marketing libraries are meticulously curated to include a diverse mix of storefront & interior images catering to directory needs, alongside detail shots capturing product & menu highlights for retailer features or seasonal promotions.  Additionally, my marketing portfolios encompass staged talent action photography ideal for print, web, and social advertising campaigns, as well as event coverage with rapid turnaround for press releases, and versatile stock images for general use.

With over a decade of experience creating compelling photography in the commercial aviation marketing / PR industry, my specialized skillset empowers me to consistently provide my clients with high-quality and compelling deliverables that resonate with target audiences.

DCA

#FlyWashington Magazine - Summer, 2023 Edition.

#FlyWashington Magazine - Autumn, 2023 Edition.

Ben’s Chili Bowl

A full feature of Ben’s Chili Bowl’s 65th Anniversary can be viewed here.

#FlyWashington Magazine - Autumn, 2023 Edition.

IAD

MCO

In May, 2023, I travelled to Orlando to capture a marketing package of concessions in MCO's new Terminal C.  The comprehensive photoset, captured on a single shooting day, featured local flavors and encompassed images ranging from baseline storefront & interiors, to menu highlights, and acting talent on-site.

More work from this project can be viewed here.

MCO: Concession Marketing Photography for Master ConcessionAir

This past May I partnered with Master ConcessionAir to capture a marketing package of their newest retail and restaurant locations at Orlando International Airport’s new Terminal C.

MCO’s new Terminal C is a vibrant hub serving airlines including JetBlue, Emirates, Aer Lingus, Lufthansa, British Airways, and Icelandair, among others.  The terminal’s dining options encapsulate the essence of Central Florida through its diverse culinary and retail offerings.  Terminal C caters to a wide range of tastes, highlighting local gems like Barnie’s Coffee & Tea Co., Wine Bar George, and Sunshine Diner by Chef Art Smith.  The terminal provides a taste of the region's distinctive flavors with brands like Cask & Larder, Olde Hearth Bread Co., and Orlando Brewing Bar & Bites.

For these locations, I captured a cohesive set of exterior and interior images, as well as menu photography, and stock advertising images with talent on-site.  The entire marketing package was captured in a single shooting day.

While on site, I also captured some headshots of personnel for profile and promotional use.

SARS-CoV-2 - March & April

As you are more than well aware, quite a lot has changed since the last time I posted.

Right around the time some family health issues that had taken most of my time were finally settling down a bit, the newly infamous novel coronavirus hit the US. You can learn more about my professional response to COVID-19 and subsequent service changes here.

This is a collection of photographs I have captured since SARS-CoV-2 was declared a pandemic by the World Health Organization to today’s mid-May posting. As I am a caregiver to someone at very high risk, my outings since before quarantine even began have been limited to grocery / food / fundamental shopping, healthcare and pharmacy visits, and my regular trail-running (hey, I stopped going to the gym due to the high risk before they even closed - I’ve never been up to half-marathon distance so early in the running season - I’ve already run two 13.1s and one 10 miler this year, on top of my standard training regimen).

Grocery

By now it’s not just common; it’s an expected sight - barren paper aisles, empty soap sections, cold medicine picked over and packages haphazardly ripped into, the contents stolen. It was only after weeks of this that stores even began limiting purchase quantities on high-demand items.

I’ve been lucky and have thus far been able to source everything needed to stay safe with the help of friends. Some hard-to-find items I’ve even had enough to safely share with friends or give to their high-risk or frontline-working families.

As an aside, the health and legal implications of COVID-19 have disrupted the paper industry even for printing - print production for most things like prints and albums have halted from almost all printing partners - it’s an odd industry impact I’ve been continually watching.

All images shot and edited on iPhone.

Restaurants

Quarantine food has mostly been a case of creating meals with what’s available at the grocery store a given week, which is fun because it has forced some creativity, while sometimes also leading to frustration when you have every ingredient but one - at one point I was searching for garlic for over 3 weeks!

There have been occasions where grabbing food to-go while out has either made more sense, been more convenient, or has simply been par for the course (birthdays, holidays, etc). I’ve been doing contactless curbside pickup for all of this, except for the two instances below, which show what the interiors of some restaurants look like in response to not allowing dine-in customers. For reference, Panera Bread and Jason’s Deli are among the many restaurants offering grocery orders and delivery.

All images shot and edited on iPhone.

Airports

Washington Dulles International Airport

Finally, while my business is currently limited in what it can do (click here to read how my business is impacted and responding to COVID-19), basic operations still must go on. One of the most fundamental of business operations is maintaining currency of security training and credentials. I visited both Dulles and Reagan in order to renew my security training and badges, and documented all changes I saw while on-site. I only stayed pre-security since I did not have need to enter the SIDA for my renewals, and am not taking unnecessary excursionary risks.

Noticable changes are Dulles are the nearly empty parking lots, completely empty Terminal loops (which are usually bustling), consolidation of security checkpoints, closed ticket counters of airlines that have suspended operations, and to me most notably is how clean the floors look - I don’t think I’ve ever seen the terrazzo so brightly polished and shiny. The departures level has been cleared of most stanchions, and background music has been turned off, leaving only the ambient rumble of HVAC noise - walking the Terminal, with nobody around but a few other employees, reminded me of my days in Dulles’ engineering department, doing facility walkthroughs in the back-of-house corridors surrounded by nothing but the buildings’ natural sound and your own echo.

All images shot on EOS R and edited on a color calibrated computer.

Ronald Reagan National Airport

Reagan was the same story - I did my renewals as required by FAA / DHS, and explored the impacts pre-security. Because there was no traffic, it was easy for me to capture photos of the Ronald Reagan statue I’ve never gotten before.

Impacts that were most apparent were immediately being greeted by a nearly empty parking garage, the people in National Hall were almost entirely employees - incredibly the handful of passengers arriving off a flight were all maskless.

The saddest part of this, for me, was seeing all the shuttered concessionaires. At both airports only a handful of concessions are operating at time of writing - this is sad for me because I’ve photographed each and every single one of these. What is most striking about the closed retailers is how abruptly they closed - many are still decorated for the Cherry Blossom Festival, the height of which is when most quarantine orders took effect, or have Now Open signage on their closed storefront hastily left in the rapid closures. It saddens me to see so many beloved stores and restaurants closed for the time being.

DCA, like Dulles, has prominent signage encouraging proper mask usage and hand washing. One difference, however, is, although both airports have the same hand sanitizer dispensers, DCA’s are COVID-19 branded.

All images shot on EOS R and edited on a color calibrated computer.

Spottings

Although I’ve had opportunity to see friends and even use private gyms if desired, I haven’t taken any of these opportunities because I know how lackadaisical (read: virtually non-existent) the social distancing was. That being said, I’ve had a few chance run-ins while out and about, which, although brief, has been a nice break in the monotony.

You may recognize David and Tiffany from their engagement session and wedding I shot last year. By the way, that picture of the Dulles Main Terminal over my shoulder is a photo I shot in 2012.

All images shot and edited on iPhone.