If you’re a regular follower, you know I frequently attend various car events. Some of my favorites are those sponsored by automakers showcasing their latest performance and technology offerings, which often has a driving or interactive component. I have to say, of all the manufacturer events I’ve been to thus far, this cocktail party absolutely wowed me the most.
BMW definitely knows how to run events, I can confidently say from experience after last Summer’s BMW Ultimate Driving Experience featuring an autocross component of their i4 M50. Likewise, BMW definitely knows how to throw a party.
This wasn’t my first time at the Long View Gallery; in 2015 I attended McLaren’s unveiling of their new 570S, so I expected something like that; I was pleasantly proven wrong before I even got inside the gallery. The music could be heard from out front, and the mood lighting was a spectacle capturing the attention of passers by. Inside, guests were welcomed and invited to enjoy signature cocktails at one of the multiple open bars, sample the numerous hors d'oeuvre, (including sushi and ceviche served on a BMW branded ice sculpture), and mingle around the cloaked BMW XM.
Also, any event with a cigar roller is going to automatically win points from me. This is exactly the second time I have seen this; the first was a wedding I photographed over a decade ago. This cigar roller had cigars for every taste and experience level, with mild, medium, strong, and amaretto; I’m admittedly not knowledgeable about cigars, but I know enough to know I enjoy the extremely occasional one with an Old Fashioned or glass of single malt. I grabbed a few for myself for a special occasion, and a few for some friends; although there were matches and cutter available, nobody in attendance indulged at the event.
There’s a bit of a joke that I can’t go anywhere without being recognized, and while that’s not entirely true, chance would have it that I got spotted by a fellow commercial photographer also attending the party, and we enjoyed chatting off and on throughout the evening.
Soon it was time for the big reveal. A brand VP and engineer gave an introduction of the vehicle, and discussed the XM’s vision and performance as the performance crossover was unveiled. A notable design point of the XM is that it is the first M series SUV to have its own fame design, not sharing its platform with any other model in the BMW lineup; the XM’s platform is entirely BMW M.
Inside, the XM is all performance, with large flappy-paddles, and dedicated M Performance buttons on the wheel. Passengers are pampered with ventilated leather, and treated to moodlighting and geometric design cues. In the boot is a custom leather BMW XM travel bag, with dedicated strap and hook to ensure it stays put during spirited drives.
In the alley behind the Long View Gallery sat the original BMW M1, which served as inspiration for the XM. The mid-engined coupe sports a more traditionally enjoyable 5 speed manual transmission, and propelled 277HP to the rear wheels; only 453 examples exist.
Inside, artist David Garibaldi began live-painting a BMW-inspired piece combining the DC skyline with the BMW XM’s headlight design. The canvas was also live-silent-auctioned while he was painting. The entire process took around 30min, but seemed much faster. It was fascinating seeing his mixed tool process, switching between brushes, blades, and his fingers between strokes. By the end of his painting, his glasses were smeared, his suit was speckled, and his hands were completely covered in various colors of paint.
Although the main events were finished, the party was still going, with many still lingering to enjoy drinks and get their chance to explore the XM. With the playlist spinning, I’m surprised an impromptu dance floor never broke out.
On my way out I captured a few photos of the gallery front since I didn’t get any on my way in; besides, it looked better at night with the lights from the party still bumping inside. BMW had fed us well, but I knew I’d be hungry again a little later after getting home, so I grabbed a go bag from nearby Ghostburger to enjoy as a midnight snack later in the evening. It’s a spot I’d like to go back to when they’re not about to close - it definitely rounded out the theme of the evening, which was pretty colored lights.
