The BMW Ultimate Driving Experience: 2022

Note: This entry is being posted in late 2024, well after the event concluded.

Enjoy some highlights of BMW’s Ultimate Driving Experience in 2022.  This would mark my second time at BMW’s annual driving event which showcases some of their latest models.  This year we’d be getting spirited wheel time in the all-new BMW i4 M50: BMW’s latest all-electric sedan sporting 536 horsepower and a 0-60 in just 3.7sec.

I’ve driven many electric vehicles, including a Tesla P85D.  And while the Tesla certainly had a more explosive launch with its nearly ~700HP motors, this and its “full-self-drive” are mostly just party tricks packaged in a poorly assembled, low material quality body that simply feels cheap and unintuitive.   For two cars supposedly in the same class, there is simply no comparison - BMW has Tesla beat at its own game hands down.  Aside from the i40 possessing the quality in materials and build that one expects from the German maker, but it also comes with BMW’s famed handling; driving the i40, one wouldn’t know it isn’t a beefy V8 aside from the fake engine noise piped in through the sound system - while convincing, knowing the sound is a lie is the only thing that makes the driving experience less genuine.

The BMW Ultimate Driving Experience: 2021

Over the years I’ve driven many interesting cars.  Not as many as an automotive journalist, or perhaps a used car salesman, but plenty for an average car enthusiast, which is to say, many more than the average driver.  This is due in part to my relationships with other petroheads, but also comes from the number of automotive events I am fortunate enough to have the opportunity to attend.

Following with the likes of Jaguar, Lexus, Kia, and McLaren, this past June I was able to finally attend BMW’s performance driving experience - the previous time BMW had this event locally, I was fresh out of knee surgery and wasn’t able to walk yet, let alone drive anything (I missed a Cadillac event in the same timeframe too).

Arrival

Like most car meetups and events, I attended BMW’s Ultimate Driving Experience with my longest petrofriend Jake.  We unfortunately arrived a few minutes late to the event, and got bumped to the last timeslot of the entire event, so we were only able to enjoy one of the multiple portions of this event, but luckily we were able to participate in the one we were most interested in: autocross in an M440i.

Following his love of British car design, and the tragic T-Bone totaling of his beloved Jaguar XF, Jake had just bought a Jaguar F-Type several weeks prior (which you will see highlighted in another blog post from a car cruise soon).  So it was somewhat ironic arriving at the BMW Ultimate Driving Experience only to park next to another F-Type, this one a V8 specced in Sorrento Yellow bearing an autocross 777 number on the sides.  That being said, there were more BMWs than anything else in the lot, so there was no question if we were in the right place.

The BMWs

After checking in, we looked over the new i4 and iX; BMW’s latest all-electric vehicle offerings, following the i3’s success in BMW’s i sub-brand.

I could go on about BMW’s current design language with the increasingly bucktooth kidney grilles, but that would be repetitious since everyone else has already shared my thoughts on the matter.  I will say, however, that they did very a very good job on the completely non-functional grilles on these two new electric offerings considering their massive size.

The iX was especially impressive, with its BMW Individual Aventurine Red Metallic paint reminiscent of red wine, and the matte rose gold accents that would typically be chrome or piano black on most other cars; the iX despite clearly being an upscale grocery-getter, dazzled in the sun.

The star of the day however was the BMW M440i.

This car is especially interesting to me, as it’s the modern direct competitor offering from BMW to my own car.  In fact, when I bought my Infiniti G37 S 6MT Coupe, a BMW 335i Coupe was one of only two cars I cross-shopped it against, right around when BMW was restructuring their model numbers; the 3 Series coupe was being rebadged into the newly introduced, coupe-only 4 Series.  Admittedly, a different German performance manufacturer has long had my top interest, but a 4 Series coupe is still on my interest list.

Until this day, the only BMWs I had driven were a handful of E36 and E46 3 Series models.  I learned to drive stick in a 318i and an M3, so it saddens me seeing the ///M Power badge being watered down into just trim packages and second-tier performance levels.

The BMW 4 Series offers several models: The 430i equipped with an inline 4 delivering 255HP, the M440i sporting a twin-turbo V6 outputting 382HP, the M4 with horsepower boosted to 473HP, and topping out the line, the M4 Competition with 503HP.  Only the M4 model does not offer an xDrive option, and quite depressingly, BMW axed the manual transmission from this performance driver’s car from the entire 4 Series line in 2020 - truly a travesty.

Today we’d be driving the 382HP M440i model.

The Ultimate Driving Experience

After being issued our credentials, our group was given a rundown of the M440i and a short lesson on performance driving basics (apexes, braking / acceleration through corners, weight transfer, etc).  Then one of the driving instructors slowly drove the course for us to observe while another instructor explained how to navigate each section - extremely basic instruction, but necessary given the audience, since the group ranged from enthusiasts with track experience all the way down to a soccer mom in slippers who was actually scared to drive this car (which I would argue is yet another example of the US needing stricter standards for issuing and renewing driver’s licenses, because this type of driver on a public road is statistically more dangerous, causing more accidents than the enthusiast drivers who are typically targeted and demonized).

This was my first automotive event since COVID-19 struck, so things were a little different, but most things were the same.  The pre-race briefing actually did go into more detail about driving dynamics than most of these events, which instead save that for in-car instruction, if you even get any at all, and instead focus on a car’s specs, features, and design highlights.  This event was socially-distanced, and instead of swag bags most manufacturers provide (I still use my Jaguar thermos to this day, 8 years later with lots of wear), participants were given masks and BMW branded hand sanitizer - a little disappointing; I was really looking forward to something really cool branded BMW or ///M.  Cars were sanitized between each set of drivers.

One benefit to the social-distancing was that a driving instructor was not in the car with you.  You still had a dedicated instructor talking you through the course during your runs, but via radio.  If there is an instructor, my preference is for minimal driving instruction while driving; full tips are nice on a first lap, but after that, minimal input helps me so I can focus on the course and learn the car - I think instruction while actively driving is distracting and sometimes intimidating, which can cause more problems - I find that input and tips for better lines / laps / etc are helpful, but best saved until the run is done so I can focus while driving, and apply the driving instruction to my next lap or run.  Between having to gear events toward the widest audience of skill levels (see my example earlier - the slippers lady was finally convinced to drive, but it was of course more like a parking lot cruise than an autocross hotlap), and my personal preference, plus differing driving personalities, you wind up with a range of different driving instructors with different instruction styles.

I should note that not all events like this even have driving instructors - I’d say it’s about 50/50, but BMW was one that did, and it fits, since BMW also offers a Performance Driving School, at three locations in the US with 42 different courses available, most spanning multiple days of time spent behind the wheel.  The classes range from teenage driver’s ed and beginner motorcycle instruction all the way up to race licensing, defensive and tactical driving, off-roading / overlanding, and even trophy truck racing.  The instructors at today’s event also teach at the BMW Performance Driving School, and have such backgrounds as test drivers for Porsche and Ferrari, and tactical driving instructors to the FBI and Secret Service - we were indeed surrounded by tomes of performance driving knowledge.

Jake and I paired up for our 9 laps in three sets of 3.  Our first run our instructor was a bit uptight and was guilty of watering down the course and driving notes for our experience - even though a first run is almost always going to be slow and sloppy, one of the other instructors noticed both our runs, took us aside, and told us he’ll take us for our remaining runs.

This new instructor was much more laid-back, and was comfortable with us pushing the car and eeking out more of the performance it had.  In fact, based on our second runs, he told us to run in Sport+, which disables the traction control, because the car’s electronic nannies were holding us back.  For me, this meant my third run was my fastest, but also very sloppy, because I was again re-learning the car; I thought Sport+ heavily relaxed traction control on BMWs, but it actually disables it entirely, which I figured out very quickly after unexpectedly oversteering through two corners and oversteering the tires past their limit in a third.  Jake’s laps after mine had the benefit of my warning him of this, so his third run laps were a bit cleaner than mine.

During some of this we attempted to film some of our runs - Jake only filmed my second run, which wasn’t my fastest, but it was likely my tidiest.  I filmed all of Jake’s runs, but my phone was on its last legs and some of the videos had multiple corruption problems - I recovered what I could, but unfortunately not all the footage made it.  You can see video from the event and both our runs here:

In the video you see that Jake was plagued by slower drivers on the course, and got a few bonus runs to try and make up for it.  We not only were the last group of the weekend’s event, but also one of the last cars to finish as a result.  Staff were already breaking down tents and prepping cars to load onto transports when we pulled into the pit lane.  When we pulled in, one of our car’s tires went PING as a loose piece of rubber broke off following our abusive hotlaps.  Several staff and lingering participants actually gathered around our rear tire talking about how mangled they were while we were wrapping up discussions with our instructor who had been great during our extended runs.  I didn’t see where the tread had spalled, but the amount of scrubbing on the surface was impressive, and the group gathered at the rear of the car had apparently pulled some sticky rubber off of the paint; very cool - M drivers need to budget for frequent tires and speeding tickets.

Even-though BMW’s Ultimate Driving Experience was a little different than previous events I’ve attended, and I only got to participate in one portion of the multiple activities at the event, this was solidly one of the most enjoyable thanks to the amount of seat time we got - most similar events only give you ⅓ or even less seat time, which always bugs me.  I still of course wanted more, to further learn the car and hone my lines on the course, but I’m grateful that BMW doesn’t skimp in either the performance or the tailored instructional elements of its traveling brand experience.  I look forward to the next time BMW is in Washington, DC.

Jaguar Alive Driving Experience

After getting exclusive access to the new Jaguar F-Type at the 2013 Washington Auto Show, my friend Jake and I were invited by Jaguar to a track day in which we could test drive all of Jaguar's top end and most recent models, including the 550HP, $155,000 XKR-S, and the pre-production XFR-S, among others.  Unfortunately the F-Type was still unavailable to drive, although a beautiful orange example from the Paris Auto Show was on hand to demo under the reception tent. Events we took part in were a Timed 0-60 / Top Speed Run, Autocross Circuit, Traction Control Demo Circuit, and Free Drive of any of the available lineup (the XJL was VERY well appointed).  As Jake later pointed out, we drove ~$1,000,000 worth of cars in just a few hours time.

The day started out with being greeted by showcase Jaguars, including a 1967 Jaguar E-Type, with DC plates "ELATED".  The event attracted plenty of exotic cars in the parking lot, mostly Jags of course.

Not far away was the Orange F-Type V8 S, and one of MANY XKR-Ss (actually there AREN'T many; the XKR-S is a limited production run vehicle with only 100 examples being sold in the United States).

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Our driving experience started out by road testing the XJ, which was very responsive, although the Eco feature that disables the engine in stop and go traffic was a bit strange (we later disabled it).  All the Jaguars had very sensitive brakes - not a bad thing, but something that took a few minutes to get used to.

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Next we were briefed by Lorraine McKiniry, host of Velocity Channel by Discovery Network's "What's My Car Worth?" who gave a history of the Jaguar brand, culminating in the 2013 lineup, and discussion of future plans for the carmaker.  Then it was out onto the track, where first up was my 0-60 / Top Speed run in the XKR-S.  I reached 90MPH with a 5.5sec 0-60 time (unofficial - official times are forthcoming).  The track was uphill on cold, hard tires, so the XKR-S' specified 4.0 - 4.2 sec range wasn't possible given the conditions.  You can watch my runs and see the live telemetry below!

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Next it was on to the Autocross Course and Handling Tests.  I had a more strict course instructor than Jake did, so I wasn't allowed as much freedom on the course as Jake was which was somewhat disappointing.  The result was a top time of 39.6sec compared to Jake's 37.something sec time.  The Handling Course in the XFR-S was much more fun however, mostly because I startled and impressed the course instructor with a massive drift - he wasn't expecting it, but he was shocked that I maintained full control around the entire turn in a textbook drift without the traction control engaged.  His reaction after I snapped the car back in line for the straightaway was "WHOA!!!... OK.... Um... I didn't know you could do that.  That was very good...  Wow!...  You handled that.... really well!..."

Unfortunately I don't have many pictures from this or the rest of the day... because I was too busy driving!!!

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It was an amazing, fun day!  I wish we'd had more track time!  I think our performance on the course would have improved dramatically with just a little more time to become more acquainted with the cars; but this goes without saying!  I also had two people, one of them a Jaguar representative, ask me who I was writing for - I apparently looked like an automotive journalist for this event (not paparazzi, like so many other occasions - I'm so happy!).

Loved it!  I can't wait to do another track day like it!  Now we're looking into other events sponsored by Porsche, Audi, BMW, Mercedes-Benz, and others to experience more!