Blog

The official photo blog of J. David Buerk Photography.

2023 Commercial Marketing Photography Highlights

In 2023, a large portion of my photography remained on delivering businesses top-tier commercial marketing and advertising photography, meticulously tailored to meet their campaign objectives.  In this blog post, I am excited to showcase some of my recent projects, specifically highlighting the vibrant aviation concessions programs at Washington Dulles International Airport, Ronald Reagan Washington National Airport, and Orlando International Airport.

High-quality photography stands as a vital cornerstone in the realm of any marketing program.  Maintaining a comprehensive and stylistically cohesive catalogue of compelling marketing assets is indispensable for swiftly and effortlessly assembling impactful campaigns.  My program-wide marketing libraries are meticulously curated to include a diverse mix of storefront & interior images catering to directory needs, alongside detail shots capturing product & menu highlights for retailer features or seasonal promotions.  Additionally, my marketing portfolios encompass staged talent action photography ideal for print, web, and social advertising campaigns, as well as event coverage with rapid turnaround for press releases, and versatile stock images for general use.

With over a decade of experience creating compelling photography in the commercial aviation marketing / PR industry, my specialized skillset empowers me to consistently provide my clients with high-quality and compelling deliverables that resonate with target audiences.

DCA

#FlyWashington Magazine - Summer, 2023 Edition.

#FlyWashington Magazine - Autumn, 2023 Edition.

#FlyWashington Magazine - Autumn, 2023 Edition.

IAD

MCO

In May, 2023, I travelled to Orlando to capture a marketing package of concessions in MCO's new Terminal C.  The comprehensive photoset, captured on a single shooting day, featured local flavors and encompassed images ranging from baseline storefront & interiors, to menu highlights, and acting talent on-site.

More work from this project can be viewed here.

MCO: Concession Marketing Photography for Master ConcessionAir

This past May I partnered with Master ConcessionAir to capture a marketing package of their newest retail and restaurant locations at Orlando International Airport’s new Terminal C.

MCO’s new Terminal C is a vibrant hub serving airlines including JetBlue, Emirates, Aer Lingus, Lufthansa, British Airways, and Icelandair, among others.  The terminal’s dining options encapsulate the essence of Central Florida through its diverse culinary and retail offerings.  Terminal C caters to a wide range of tastes, highlighting local gems like Barnie’s Coffee & Tea Co., Wine Bar George, and Sunshine Diner by Chef Art Smith.  The terminal provides a taste of the region's distinctive flavors with brands like Cask & Larder, Olde Hearth Bread Co., and Orlando Brewing Bar & Bites.

For these locations, I captured a cohesive set of exterior and interior images, as well as menu photography, and stock advertising images with talent on-site.  The entire marketing package was captured in a single shooting day.

While on site, I also captured some headshots of personnel for profile and promotional use.

Sandstone Care: Chantilly, VA Detox Center

Starting off 2023, Sandstone Care opened its latest treatment center in Virginia, the Virginia Detox Center in Chantilly.

The Virginia Detox Center is a medical detox and inpatient treatment facility serving Fairfax and Loudoun Counties, providing care for young adults and adults to overcome substance use, addiction, and co-occurring mental health conditions.  Patients are provided 24/7 medical supervision, daily residential programming and therapy sessions, and forming a pathway to discharge from intake.  The center also provides support for those in transitional living communities, Partial Hospitalization, and Intensive Outpatient Programs.

I captured marketing and promotional images of the new facility for Sandstone Care, which has been widely utilized on their website, social media, and facility directory listings.

NOTE: All individuals pictured are paid talent and are not actual patients.

Baby Abby - Newborn Lifestyle Portraits

This past August, Madonna and Rubin welcomed their baby girl Abby into the world after an exciting 9 months of anticipation filled with lots of pink - you may remember their explosive pink smoke bomb baby reveal, and airport-themed waterfront maternity photos from not long ago.

For this photoshoot I took on a new-ish challenge, and captured some newborn photos of Abby.  Newborn photos aren’t a genre of photography I historically capture, and the timing on this wasn’t quite ideal, swooping in on the late-end of newborn portraits at 3 weeks due to me having COVID-19 at the same time Abby was born; Rubin and Donna deeply wanted me to be sure to capture Abby as her life began, so we made it happen once I was testing negative and it was safe for Abby.

Due to having to wait the extra time, Abby was definitely already exiting that peaceful and pliable newborn posing stage which lasts only around the first two weeks after birth; Abby is adorable, but just not having it with the peaceful curled newborn poses that are possible even just a week earlier - babies grow up quickly, which is why it’s important to capture every moment you can.

Madonna & Rubin - Maternity Portraits

9 months can fly by, and Madonna and Rubin are just a few weeks away from welcoming their daughter, [REDACTED].

Since Rubin and Donna share aviation deep in their roots, Donna decided it was appropriate to have her maternity portraits with the sound of jet engines roaring above.  During a busy afternoon bank of DCA departures Donna glowed in the sunlight and with the DC skyline and active runways behind her.

See Madonna & Rubin’s Baby Announcement / Gender Reveal photos here.